"This book discusses an ecological approach to communicational processes. Raising consciousness about being green is not the only concern of present-day ecological linguistics.
Ecolinguistics, with its attention focused on ecosystems as well as contexts of language and communication, probes deep into the core of not only modern linguistics but modern science in general, while relating to conceptions of the world as well as to the scientific method itself. Thus, when ecological thinking is applied to science, it eventually will incite a methodological and philosophical rethinking.
This study reports the fundamental shifts occurring after ecological views had been infused into the Social Sciences and Humanities. The substance of various qualities, from the very dense and tangible, to subtle mental or cognitive non-matter, becomes an ecosystem for human language on both a very direct, material plane, as well as on the nonmaterial plane. In fact, human language, as perceived by an ecologically-minded linguist today, is a life process, operating within the pulsating grid of other life processes."