Agata Dziekan-Łanucha, Polish publishing companies in the face of the crisis of paper dailies. Description of a survival strategy

Key words: dailies, crisis, tablet, readership, Piano Summary: The paper dailies sector in Poland has been in a severe crisis for the past few years. Month by month, lower rates of readership and, at the same time, lower revenue from advertisements, have been reported by the press. This is caused by changes in the area of social communication resulting … Czytaj dalej Agata Dziekan-Łanucha, Polish publishing companies in the face of the crisis of paper dailies. Description of a survival strategy