Alina Naruszewicz-Duchlińska, Will be replaced morality by media appeal?
Key words:
communication, media, journalism, Public Relations, politics
Summary:
The reviewed book tells about role of media in creation of reality. Its author analyzes mechanisms of functioning of modern journalism and political marketing, among other things he gives examples of different manifestations of direct and indirect ways of depreciating an interlocutor. Work is addressed to students, journalists and scientists.