Key words: advertising strategies, community network, interactions with users, campaign, media convergence Summary: The aim of this article is to analyse one of the most (if not the most) controversial advertising campaign in Poland, which became symptomatic for subsequent marketing strategies. This campaign was known as Virginity and was created in 2008 for the House brand. … Czytaj dalej Ewelina Twardoch, The resurrection of the myth of virginity or an attempt to create a community network? About the Virginity campaign in the context of advertising strategies of the House brand