Key words: Opinions, gender, television advertisement, OTC medicines Summary: The OTC medicines are advertised in all kinds of mass media. The television advertisement is the main mean of communication and hence has a great impact on the health attitudes of the society. The way, in which the society receive the content of advertisement is significant, because … Czytaj dalej Kamila Anna Chaniecka, Aleksandra Czerw, Gender and the perception of television advertisement of OTC medicines