Key words: new media, mediatisation, innovation, everyday life, prosumption Summary: In today’s world, innovation is an engine of media growth and media culture. The new media – electronic, internet, mobile, pervasive, ubiquitous and embedded – especially is transforming the everyday life of users and creating a new culture of everyday life: mediatised, technologised, which, thanks to these … Czytaj dalej Katarzyna Kopecka-Piech, New Media as Creator of Innovation Culture