Key words: web 2.0, internet memes, memes, new media, internet campaign Summary: “Why didn’t you invest in Eastern Poland?” is one of the few advertising campaigns in Poland, which gained international fame. The reason of the unexpected popularity was the use of Internet memes. Interestingly, the creators of memes and authors of campaign popularity turned … Czytaj dalej Marek Maruszczak, Reception of “Why didn’t you invest in Eastern Poland?” campaign in foreign Internet memes