Key words: content analysis, encoding and decoding, profiled media, mass media, Stuart Hall Summary: This article is based on the coding of content present in the selected mass media belonging to the Martial Arts genre. The theoretical basis for this brief analysis is Stuart Hall’s theory, according to which the specific content presented in the media is … Czytaj dalej Przemysław Pawelec, Encoding Martial Arts media content (based on Stuart Hall’s theory). A short introduction to the analysis