Study programme

Who is it for?

The programme is addressed to people who want to develop comprehensibly and who understand the need to combine knowledge and skills from different branches of science. Trend Watching and Analysis can be studied by secondary school graduates, students of other programmes as well as working professionals who want to broaden their competences and skills.

Interdisciplinarity and innovation

The programme Trend Watching and Analysis is an innovative educational offer based on four pillars: philosophy, economy, information science and sociology. Each of them plays a different role – provides different knowledge, skills and competences. The curriculum puts emphasis on practical classes: workshops, tutorials, student placements, team activities (the thesis diploma – beside its traditional form – can be an innovative team project, e.g. a marketable service, product, strategy or an innovative solution facilitating a career start).  

Dutch and British universities offer new programmes and educational paths  in the area of trendwatching. Trend Watching and Analysis is their equivalent.

Key learning objectives:

–  prepare the graduate to take on various jobs and roles which require qualifications and skills necessary to adapt to emerging growth opportunities, social expectations, cultural changes as well as economic processes and phenomena;

– educate in the area of the selected subjects – philosophy, economy, sociology and information science which contribute to the ability to gather and process data, understand needs, trends and  mechanisms of their change, the knowledge of the forms and the conditioning behind consumption of goods and services, designing goods and services and marketing activities, social design, eco-trends and environmental economy;
– shaping the attitudes of active and responsible planning of their own career path and the habit of continuous self-education and self-perfection.

Graduate profile:

– they follow and analyse changes and developmental tendencies, shaping of trends on the market of goods and services. They identify existing and emerging needs, their sources, types, regularities of development and their character, associated values, individual and social expectations, satisfaction mechanisms and their consequences.
– they are familiar with the modern strategies of social and economic life (consumptionism, pragmatism, utalitarianism) and alternative models,

– they can analyse and recognise changing preferences of the market, consumers and culture, the associated expectations and needs, and react to them in an innovative way,

– they possess knowledge on the economic aspects of needs, basic regularities of the market economy; they understand the dynamic character of needs and the resulting need for constant search and creation of new solutions,

– they understand the innovative character of emerging market strategies and they are prepared to develop innovative offers of goods and services independently and in a team;

– they know the rules of conducting independent business activity and the skills necessary to establish and run a company,

– they use their knowledge and skills while adhering to the principles of ethics.

Employment:
-  independent economic activity

- innovative production or service enterprises

- think tanks

- banking services sector

- cultural and educational institutions

- non-governmental institutions (foundations, associations)

Professions:

• entrepreneur,
• creative employee,
• analyst,
• planner,
• copywriter,
• professions of the future (trendwatcher, trendsetter, coolhunter)

Professional title
licencjat

Access to further study

admission to master’s/second cycle programmes (philosophy, economy, management, marketing, administration and related areas).